Thinking inside the box

Topher Ellis, co-author of "The Great American Cereal Book” and writer of “The Boxtop” Cereal Newsletter, recalls fighting his two younger brothers for the cereal box prize.

His favorite was the Winnie-the-Pooh character spoon sitters from Nabisco.

He says prizes inside the cereal box – though now fewer than ever – remain a big draw.

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