Where's Wendell?

Although Chef Wendell hasn’t appeared on the front of the box since 2009, he and his cohorts were key in promoting the cinnamon goodness of those Crazy Squares: Cinnamon Toast Crunch.

As Cinnamon Toast Crunch marks its 30th birthday this year, we're taking time to salute Chef Wendell, the cereal’s baker.

It might not seem like it, but CTC debuted in 1984, when Wendell first went to work for us.

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Small batch good match

When Count Chocula went missing recently from a store in Fort Collins, Colorado, a shopper wrote a letter to the city’s newspaper asking where it was.

The mystery has been solved: Black Bottle Brewery bought out two inventories at the store of our seasonal chocolate cereal to brew small-batch beer.

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Climate

Business, together with governments, NGOs and individuals, needs to act to reduce the human impact on climate change.