Thinking inside the box
Topher Ellis, co-author of "The Great American Cereal Book” and writer of “The Boxtop” Cereal Newsletter, recalls fighting his two younger brothers for the cereal box prize. His favorite was the Winnie-the-Pooh character spoon sitters from Nabisco.He says prizes inside the cereal box – though now fewer than ever – remain a big draw.
Kate Sommers is one of the people at General Mills who talks with you.And with twins at home, she finds it easy to make a connection.She's also a big fan of little libraries that help improve literacy.
James Ford Bell's waterfowling legacy (Minneapolis Star Tribune, Oct. 15)
Cascadian Farm ‘Bee Friendlier’ effort enlists public to help protect insects (New York Times, Oct. 12)
Kix interactive cereal a double-win: Engages kids and appeals to parents (Bakery & Snacks, Oct. 2)
New paper highlights health benefits of eating cereal (Bell Institute of Health & Nutrition, Oct. 2)
Do someone's heart some good.
A project in Acadia National Park.
The making of "Evolution of Lucky Charms."
A cereal connection to the NHL's trophy.
Business, together with governments, NGOs and individuals, needs to act to reduce the human impact on climate change.
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